As developers of many sales promotion schemes ,the aim for such campaign is to prompt an increase in sales,when turnover can often dip during seasonal troughs.

Long standing client,Mainline Digital Communications asked us to design and communicate the benefits of their Boston,USA and Hong Kong sales promotional business trips,the former of which was due to take place in "The Fall".It was impractical to send real leaves through the post so we designed a series of twelve die-cut 'leaves' each printed in either reds,yellows or browns on one side,with images of tourist destinations on the other .These were placed randomly within a folded map of Boston which carried the title 'The big city attractions will fall at your feet'.

The scheme underprinted a period of sales groth where points were awarded to stronger performing customers.Simple schemes but communicated highly effectively for maximum effect.